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Kendall dropped an announcement that no-one was expecting on Sunday night (Photo by Axelle/Bauer-Griffin/FilmMagic)

While fans prepared to see Kendall Jenner share her most raw story for positive change, all eyes were on the models Twitter page on Sunday night.

Sure enough, just after midnight, Kendall shared a big announcement – her new mega-bucks brand partnership with skincare solution Proactiv, which was not exactly the brave news fans had geared up for.

It fell on the night of the Golden Globes 2019 and the anniversary of her appearance at the ceremony, which is the focus of her moving skincare story.

In a new advertisement for the brand, Kendall shares: I remember last year, I was at an awards show. I was very excited about it – Ive never been before.

When I got on the red carpet, I felt really good about myself: I loved my hair and my dress, and my make-up was so beautiful.

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Then I remember going online and seeing all the horrible things people were saying about me, and about my skin. I had actually managed to forget about my skin until then.

Im so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman youve become. pic.twitter.com/rJUXdN2Wmq

— Kris Jenner (@KrisJenner) January 5, 2019

Kendall recalled how social media users pointed out the flaws in her skin, which motivated her to get it gone and thats how she discovered the magic of Proactiv.

The stars new big-money deal was not exactly in line with the news Kris Jenner had hyped on her Twitter account, which made social media users pretty fuming.

Kris had said: Make sure to watch @KendallJenners Twitter on Sunday night to find out what Im talking about and be prepared to be moved.

sis … dont tell me that THIS is the announcement your mom tagged with hashtag „bethechange“ and hashtag „shareyourstory“ and hashtag „changetheconversation“ ?? girl i- pic.twitter.com/JTslHNdZYk

— Sabrina (@anxiousabrina) January 7, 2019

Thats your huge secret? Having acne? pic.twitter.com/3h1QmOxm71

— Sav ? (@theonesav) January 7, 2019

all that drama and crying to announce you get breakouts. really living up to the name kendull pic.twitter.com/GsHKZ8eAB2

— la bella vita (@drugproblem) January 7, 2019

pic.twitter.com/rBu1Lb5CIy

— spice up my life (@emo__spice) January 7, 2019

this is the big “life changing”, “moving”, “raw”, story? major letdown if so.

— emma (@emma5105) January 7, 2019

Wait. A multi-million dollar campaign is the “brave and vulnerable” announcement? pic.twitter.com/SkxgNAeZZ0

— Nate Webster (@nateyweb) January 7, 2019

Absolutely ridiculous @KrisJenner Im ashamed for you pic.twitter.com/zkeMlOOaDc

— Kirbie D (@kirbiev) January 7, 2019

Teasing a clip of a story Kendall was so apprehensive about sharing, Kris said: Im so proud of my darling @KendallJenner for being so brave and vulnerable.

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Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman youve become.

Fans took issue with the hype, writing: Sis … dont tell me that THIS is the announcement your mom tagged with hashtag “bethechange“ and hashtag “shareyourstory“ and hashtag “changetheconversation“? girl i-

Another said: Thats your huge secret? Having acne?

While another added: Wait. A multi-million dollar campaign is the “brave and vulnerable” announcement?

More: Showbiz

Straight after her awards show appearance in 2018, Kendall retweeted fans who told her she was an inspiration for displaying her acne scars and breakouts.

Never let that shit stop you, she wrote.

And even though she wasnt one of the stars rolling out the red carpet for Sunday nights 76th annual awards show, the model made sure that she shared plenty of the spotlight.

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