Drake – rap star, label boss and, now, video game overlord.
The Gods Plan hitmaker widened his business portfolio this week by investing some of his hard-earned cash in 100 Thieves, a Los Angeles-based lifestyle, apparel, and eSports brand.
Drake and Justin Biebers manager Scooter Braun both came in as the company – founded by former Call Of Duty world champion and YouTube sensation Matthew Nadeshot Haag – completed its Series A funding round and will act as strategic advisors.
The pair now join Haag and Cleveland Cavaliers chairman Dan Gilbert as co-owners of 100 Thieves, which is one of the fastest-rising brands in the industry.
With Matts experience, talent, and vision as a professional gamer he and his team have built one of the most authentic brands in the ever-evolving gaming space, Braun said in a press release posted on the official website.
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We are honoured to join the 100 Thieves family during this exciting phase of their professional journey. I personally could not be more thrilled for 100 Thieves. This is just the beginning.
Although its not known how much Drake invested, the company confirmed to Forbes that it has raised $25 million (£19.4m) in this first round of investment.
As part of the deal Scooter will join the board of directors while the money raises is expected to go towards acquiring new talent and expanding 100 Thieves apparel line.
According to the press release, apparel collaborations were already underway with Drake, who is worth an estimated $100 million (£77.46m).
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The news prompted a strong reaction from the online community, with one person tweeting: I actually cant believe Drake is a co-owner of @100Thieves… thats literally game changing
Another person said: Drake is in esports. 100T doing the world justice. Every esports org in the world needs to wake up!!!! Our possibilities are endless.
While some may think his latest business move is a little left field, the Grammy award-winning has actually been hinting as his interest in gaming for some time.
Back in March, he broke Twicth records when he played Fortnite: Battle Royale with Ninja. Over 600,000 people watched the live stream of the pair competing.
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