Brit nominees say more women are needed both in front and behind the mic in the music industry.
Haim, the only women in their category – best international group – told Sky News they've experienced sexism from the start of their careers and now prioritise working with other women.
"Even before we came to awards ceremonies we would walk into a guitar store and be asked 'What do you want? Do you want a tambourine? Do you want a starter guitar? Or, 'This guitar isn't for you – it's too heavy'.
"We need more female producers, more female lighting designers, mixers. We make it a very, very big priority to hire women to work with us."
The Brit Awards themselves are starting out on message this year with London born Dua Lipa leading the way with five nominations.
Not only is she nominated for best female solo artist but also best single and best album of the year.
However Ed Sheeran is favourite to win in the main categories so The Brits could be in danger of following in the footsteps of the Grammy's, where they only actually handed out one award to a woman in the major categories.
The artist Little Boots has moved to LA and has started her own record company in pursuit of more control in what she says is a very male dominated business.
"The music industry is a very sexist industry, women are still hugely underrepresented in so many roles, especially women running record labels, women in A&R. Women producers are still hugely underrepresented."
She does however believe things are starting to change and the fact we are talking about the issue, she says can only be a good thing.
Brit nominees and those attending the ceremony are being urged to wear white roses to show their solidarity for the Time's Up campaign as they did at the Grammy's.
The campaign started in the wake of the Harvey Weinstein scandal and its aim is to combat sexual assault and harassment in the entertainment industry.
Representatives were on the red carpet on Sunday night at the Bafta's where women wore black to highlight the issue.
Dua Lipa is favourite to win best female solo artist. She'll compete with Jessie Ware, Kate Tempest, Laura Marling and Paloma Faith.
More from BAFTA
Ed Sheeran's biggest competition will be Stormzy in the best male category, but also in the running are Liam Gallagher, Loyle Carner and Rag'N'Bone Man.
Comedian Jack Whitehall is presiding over events on 21 February at the O2 Arena in London.
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