Holly Willoughby won at Halloween on Wednesday night when she slipped into a latex dress for the spooky Celebrity Juice special.
Mum-of-three Holly looked barely recognisable as she transformed into gothic goddess Morticia from The Addams Family.
The bubbly blonde suited her new, waist-length raven locks and a striking red lipstick contrasted by bloodless skin.
But it was an extraordinarily sexy William Wilde latex dress that stole the show.
Hollys full length black gown hugged every inch of her figure, highlighting her narrow waist and perfect hourglass silhouette as she posed for a few backstage pictures.
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Instagram users predominantly posted flames next to the picture along with a wave of comments saying wow, omg and amazing.
Posing up with her Celeb Juice team, Holly shared the panel with McFlys Danny Jones and TV chef Gino DAcampo.
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On the opposing side, team captain Fearne Cotton was dressed as Kill Bill badass Uma Thurman.
Top to toe in yellow, and dressed in The Brides distinctive jumpsuit, Fearne had a Kung Fu sword in tow with faux cuts and grazes on her face.
The Celebrity Juice Halloween Special 2018 airs next Thursday 22 October.
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