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Gemma Collins latest venture is a music video for her new fashion collection.

Only the song, Its The GC, is not actually sung by Gemma herself, despite her miming along in the video.

The clip is actually part of a marketing campaign for her latest collection with Boohoo, and the song is sung by Tallia Storm – Gemmas former Celebs Go Dating co-star.

Talia wrote the lyrics for the tune, which include the catchy rhyme: Im an icon, Im a diva, Im a believer.

Tallia described the GC as the next Mariah Carey, telling The Sun: We always joked about doing something together while we were on Celebs Go Dating, but now its a reality.

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We came up with this idea and Boohoo asked me to write a song completely inspired by how fun Gemma is and all about her female empowerment.

The song is even available to download from iTunes, and Gemma has been encouraging her followers to buy it.

Download the brand new single Its The GC on iTunes for 59p & stream now on Spotify !!! Featured on Spotifys official New Music Friday playlist! ✌??✌? https://t.co/C64BrwCYND

— Gemma Collins (@missgemcollins) November 16, 2018

Not that fans need much persuading; theyve been praising the 37-year-old for her work.

Just got this on itunes gonna pump this up in my car when i go out i totally bloody love it, one follower wrote.

Another simply added: This just made my Friday.

More: Gemma Collins

Gemma probably hasnt had chance to enjoy her success, yet – shes been busy training for the upcoming series of Dancing On Ice.

Her partner, Matt Evers, was forced to defend her recently against vile internet trolls, but that hasnt stopped Gemma from working hard. She was recently snapped outside the rink and joked I live at the ice rink, guys. My life is over. Its actually over.

Nice to see shes still embracing that diva streak.

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