Barack and Michelle Obama are reportedly negotiating a deal to produce shows for Netflix.
Netflix would pay the former first couple for exclusive content, with the number of episodes and formats yet to be decided, according to the New York Times, which described talks as "advanced".
The shows would give Mr Obama, who was US president for eight years until Donald Trump took over after the 2016 election, an unfiltered way of talking to the public.
He already has an audience on Twitter, where he has 101 million followers, and Facebook, with 55 million.
He would not use the shows to respond to Mr Trump or his conservative critics, however.
Eric Schultz, a senior adviser to the former president, told the newspaper: "Throughout their lives, they have lifted up stories of people whose efforts to make a difference are quietly changing the world for the better.
"As they consider their future personal plans, they continue to explore new ways to help others tell and share their stories."
Among the issues close to the former president's heart are health care, voting rights, foreign policy and climate change; while the former first lady championed the importance of nutrition during her time in the White House.
It has not been revealed how much the Obamas might be paid for their involvement.
The New York Times also reported that Apple and Amazon have shown interest in content deals with the couple.
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But Mr Obama has connections to Netflix: his ambassador to the Bahamas – Nicole A Avant – is married to Netflix's chief content officer, Ted Sarandos.
Netflix has not commented on the talks.