When AMD announced its next-gen Navi-based Radeon RX 5700 and 5700 XT graphics cards last month, the news was just slightly underwhelming because the prices didnt necessarily make them the obvious alternative to Nvidias rival chips.

But just two days before their July 7th launch date, AMD has taken the drastic step of dropping the prices on these new GPUs.

The Radeon 5700 XT, previously listed at $450, will now cost $400, and the Radeon 5700, previously $380, will be priced at $350. (Theres also a $500 Radeon RX 5700 XT 50th Anniversary Edition thatll retail for $450.)

Its not clear what this means for customers who already preordered the cards, and its also not clear whether this will be enough to head off Nvidia. Earlier this week, Nvidia announced new “Super” versions of its GeForce RTX graphics cards with even slightly more performance than the regular ones that AMD seemed like it was set to match. Thats what really forced AMDs hand.

Heres where things stand now:

2019 GPU throwdown

PriceAMDNvidia
PriceAMDNvidia
$350Radeon 5700RTX 2060
$400Radeon 5700 XTRTX 2060 Super
$4505700 XT Anniversary
$500