PewDiePie has topped The Sunday Times Influencer list, which aims to rank the most influential digital figures across a variety of social media platforms.
The list uses new influencer-intelligence platform CORQ to rate influencers, taking into account audience size, growth, engagement rate over time.
Swedish vlogger and gamer PewDiePie – real name Felix Kjellberg – has been making YouTube videos since 2010 and recently reached 100 million subscribers on the platform, making him the third most popular channel on the video sharing website.
Pewds is closely followed in second place by vlogger-turned-boxer KSI, with gamers dominating the top 10.
The highest placed woman on the list is Strictly Come Dancing contestant Saffron Barker, who comes in fifth place, having started vlogging when she was only 15 – now we feel really old…
The 19-year-old vlogger is immediately followed by fellow social media star and last years Strictly finalist Joe Sugg in sixth place.
While many of Joe and Saffrons peers beat them when it comes to followers, landing a spot on a huge primetime TV show like Strictly is sure to have positively impacted the pairs place on the list by introducing the influencers to a broader audience.
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PewDiePies pole position on this list isnt exactly surprising, after it was recently estimated that the online content creator takes home over £6.5 million a month (what!) in advertising and merchandise money, meaning he is out-earning his competitors by millions.
More: YouTubers
Having recently tied the knot with long-term girlfriend Marzia Bisognin, even Pewds recent honeymoon in Bali was sponsored.
Now thats impressive!
