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Nintendo Switch ‘new interactive experience’ to be revealed tonight
What are Nintendo up to now?

A mysterious new announcement from Nintendo is planned for this evening, and nobody has a clue what it’s going to be.

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Nintendo seems to have found a new love of surprises. After last week dropping the first Nintendo Direct of the year without warning, they’ve now suddenly revealed a new livestream for tonight.

Or at least we assume it’s a livestream. A warning to tune into Nintendo.co.uk tonight at 10pm has appeared on their website and the only explanation is the following ambiguous-sounding statement:

Tune in to discover a new interactive experience for Nintendo Switch that’s specifically crafted for kids and those who are kids at heart.

Nintendo Switch ‘new interactive experience’ to be revealed tonight
Not even Detective Pikachu can figure out what this is about

That’s unusual wording, that doesn’t really sound like a new game announcement. And yet it’s hard to say what else it could mean. Some kind of new service or hardware perhaps? Maybe something AR-related?

It really is anyone’s guess, but the emphasis on it being for kids is unusual even for Nintendo. Although they pride themselves on attracting a family audience they rarely describe anything as being specifically for children.

That alone suggests it’s probably going to upset, or at least be of no interest to, older fans. But it must be pretty important, whatever it is, to deserve a simultaneous global reveal.

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The only possible clue is recent comments from Nintendo boss Tatsumi Kimishima, who according to an interview translated by Nintendo Everything said that, ‘In order to be playable in the long term, the second year is crucial. Our task is to add more users, including people who barely touch game consoles’.

Which sounds very much like the pitch for the Wii, and could give an indication of what’s to come tonight…

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