James Martin lost it over what he called PC b******s (Picture: REX/Getty)

James Martin declared himself to be an otter apparently in protest over Lincolnshire Fire and Rescue service dropping Fireman Sam as their mascot.

The move was in a bid to broaden the appeal of becoming a firefighter, but the TV chef feels its just PC b******s.

He also hit out at the news that children were being taught that there are 100 genders.

On Twitter he said In a last stand to this outrageous madness I now wish to be known as an Otter.

I like other Otters and when you get bored of this c**p in the world join me under water with other Otters, both male and female, and call enough and an end to this madness.

While he clearly meant an actual otter, he should have run it through Urban Dictionary first, as otter means something entirely different in the gay community.

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According to the site, an otter is a gay man who is very hairy all over his body, but is smaller in frame and weighs considerably less than a bear.

The Saturday Kitchen star might not know this, so others on Twitter made sure he found out.

James Martin Tweet
(Picture: Twitter)
James Martin Tweet
(Picture: Twitter)
James Martin Tweet
(Picture: Twitter)
James Martin Tweet
(Picture: Twitter)
James Martin Tweet
(Picture: Twitter)

James Martin Tweet

James Martin Tweet
(Picture: Twitter)

James Martin doesnt know what an otter is, and if he did then he would know he is not an otter, read one comment.

Im pleased that James Martin is showing his true Piers Morgan-esque colours here, but also Im pleased that he has identified as a gay sub-culture completely by accident, another Twitter user joked.

James Martin 'identifies as an otter' as he loses it over Fireman Sam controversy
James has had it (Picture: Twitter)

To complete his spontaneous transformation, James even changed his Twitter profile picture to an image of an otter.

It comes after Piers Morgan decided to identify as a two spirit penguin on Good Morning Britain out of frustration, as the modern world left him Read More – Source