Snapchat to allow users to share stories on Tinder

By Sophie Penney, news reporter

Snapchat users will now be able to share their stories directly to Tinder, the popular dating app.

The multimedia messaging service's new feature is expected to be integrated later this year as part of the newly launched App Stories, announced on Thursday at its Partner Summit in Los Angeles.

When users go to publish a photo or video taken on Snapchat, they can currently choose whether to share the "snap" as a story or send it to specific recipients.

Under the new plans, a My Tinder Story option will appear – giving users the ability to upload their posts directly to Tinder.

It is not clear how the stories will appear in Tinder as the project is still under development.

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Snapchat, who is currently struggling to attract new users, could be hoping that the partnership with Tinder will help to draw more traffic to its app.

The number of daily active Snapchat users is down by one million compared with a year ago – but the figure is currently stagnant at 186 million.

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A controversial redesign has put some of Snapchat's advertisers and users off the service.

The share price of the platform's parent company, Snap, remains about 50% lower than when it first floated on the New York Stock Exchange two years ago.

Tinder used to have a Moments service similar to Snapchat, but this was discontinued in November 2015.

Users could share photos that disappeared after a short time – and any of their matches could like or dislike these posts by swiping left or right, just as they would with profiles.

Other apps aside from Tinder will also be part of the App Stories service, including group video chat app Houseparty and travel app Adventure Aide.