Intel held a launch event today for its next-generation laptop CPU family, codenamed Tiger Lake. There wasn't much new information about Tiger Lake itself, though—if you followed our coverage of Intel Architecture Day last month, you already know most of the technical detail covered at today's event.
Intel's story on the raw performance of Tiger Lake today holds constant with both what the company announced at Architecture Day, and what the leaked i7-1185G7 benchmarks implied—significantly higher performance from the i7-1185G7 than from AMD's Ryzen 7 4800U, in both CPU and GPU performance.
Taking direct aim at Renoir
Intel took very specific aim at a clearly named target today: the Ryzen 7 4800U. Intel Intel took great pains to declare large-margin victories over the Ryzen 7 4800U on tests run on a wide array of real-world applications. Intel The most compelling presentations showed split screen video with a Ryzen 4800U powered laptop on the left, and an Intel i7-1185G7 on the right. 4K video playback in Premiere stuttered badly on the Ryzen side. Intel A streaming presentation in which a creator gave an Adobe Lightroom tutorial on Ryzen 4800U (left) vs i7-1185G7 (right) showed a lot of spinning wait circles on the Ryzen side, and none on the Intel side. Intel
We did see considerably more direct discussion of that competitive performance, however, with some pretty compelling side-by-side video of gaming, Adobe Premiere, and other tasks to back up Intel's claims of market performance leadership with the upcoming parts. Of course, Intel has more angles to play here than raw hardware performance—the company has software partnerships with vendors like Adobe to make certain that its proprietary "value-added" features like Deep Learning Boost (aka AVX-512) are leveraged by those vendors.
In particular, the Adobe Premier, Photoshop, and Lightroom demonstrations leaned on AI-powered features using the Intel OpenVINO platform to perform inference workloads, taking advantage of Intel AVX-512 instructions. On the one hand, this is "unfair" to AMD—on the other hand, we're not so certain that matters much to someone whose workload is largely Adobe Premier or other applications where Intel has gotten a software partnership foothold with the vendor.
Faster is faster, and slower is slower—as Intel manages to get the utilization of features like AVX-512 out into the wider application market, AMD will need to figure out a strategy to adapt and compete.
Deep marketing focus on Project Athena
Intel's new "Evo" branding requires an Intel i5 or i7 CPU—but it also requires a lot of directly user-facing "experience" features. Intel Half the launch event was about the Athena/Evo platform branding, not Tiger Lake itself. Much of that revolved around the market research Intel did to try to understand how users use their machines, and what they really want. Intel Project Athena itself is about user experience metrics, such as battery life, slim design, and fast wake. These platform planks are the underlying hardware challenges that must be overcome to enable those user "experiences." Intel Read More – Source [contf] [contfnew] 
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