The Fitbit Versa 2 smartwatch. Valentina Palladino The $150 Charge 3 has 40% more active screen space than the Charge 2. Valentina Palladino Fitbit's new Inspire HR fitness tracker. Valentina Palladino The Fitbit Versa Lite smartwatch. Valentina Palladino
It's official: Google is buying Fitbit. The company announced the move in a blog post this morning, and reports say the deal is worth $2.1 billion.
Google's SVP of hardware, Rick Osterloh, posted an announcement of the acquisition on Google's blog, saying the move was "an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market."
This is the second time this year Google has made an acquisition aimed at bolstering Wear OS, having previously purchased an unknown technology from Fossil Group for $40 million.
"Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users." Osterloh continued. "By working closely with Fitbits team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world."
As we wrote earlier in the week, Google is dead last in the smartwatch market thankRead More – Source
