Podcast fans will want to keep their ears to the ground with the latest Apple news. Bloomberg reported that Apple may be looking for deals to bring exclusive original shows to its podcast-listening platform. Unnamed sources said the company is reaching out to media companies to secure rights for podcast exclusivity.
This development would mark a shift in how Apple runs its podcast platform. Shows that list on Apple Podcasts can also make their episodes available elsewhere. Exclusive arrangements in the future could come with different restrictions. This might mean that Apples app is the only place where you can hear an entire show, or this could be a windowing deal where new episodes first appear on Apple before the podcaster can send them to other platforms.
Apples app for podcast listening has long been the most popular place to get your fix of the latest shows. However, as the audience for podcasts has grown over the past few years, more and more businesses are trying to secure their own dedicated listener bases, which could erode Apples dominance in the space.
Google launched its own-brand podcast app for Android users last June. Spotify acquired multiple noteworthy podcast companies in the past year and has been snapping up rights for exclusive distribution of both original and existing shows for even longer. Plus a host of independent operations such as Luminary Media and Castbox have been emerging to offer their own take on the ideal listening and content experience.
If this audio news is confirmed, it would mean podcasts are echoing Apples current strategy for Read More – Source
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Ars Technica
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