Key Points
- The Hoxton, Amsterdam has unveiled a refreshed design after ten years at its Herengracht location.
- The redesign covers the hotel’s five historic canal houses, ground-floor areas, meeting and events spaces and Lotti’s Bar.
- AIME Studios led the redesign, drawing on Dutch craftsmanship, mid-century design and the geometric influence of the De Stijl movement.
- Lotti’s Bar has been substantially reworked with stained oak, polished nickel, bentwood chairs, rosso marble and new canal-facing seating.
- The hotel has expanded Lotti’s daytime offer through a partnership with Amsterdam-based Uncommon, adding pastries, specialty coffee, functional drinks and daytime food.
- Lotti’s is being positioned as a space that operates throughout the day, transitioning from coffee and work in the morning to cocktails, dinner and DJs at night.
- The Apartment, lobby, Lotti’s Restaurant and meeting rooms have also received new interiors and furnishings.
- Existing furniture and design elements have been reused and reupholstered where possible, while locally produced details include bespoke tiles by Amsterdam-based Palet.
- Five newly launched Signature Rooms have been redesigned, with each retaining its individual character and distinctive features.
- Signature Room amenities include Yumeko bathrobes, Smeg mini fridges, House of Nobilique games, vinyl turntables and Dyson hairdryers.
- The hotel said the five rooms include features such as original 17th-century details, private courtyard terraces and private entrances from the canal-house steps.
- The refurbishment coincides with The Hoxton’s 20th anniversary year and marks a new stage for its Amsterdam property.
Amsterdam Times News (ATN) October 8, 2026 – Executive Summary: The Hoxton, Amsterdam has introduced a major refresh of its interiors after ten years on the Herengracht, updating its historic canal-house setting while retaining the character associated with the property. The redesign, undertaken by AIME Studios, centres on a reimagined Lotti’s Bar and extends across the lobby, restaurant, The Apartment and meeting and events areas. The hotel has also expanded its daytime food and beverage offer through a partnership with Uncommon and launched five redesigned Signature Rooms. The changes arrive as The Hoxton marks its 20th anniversary and begins its next decade in Amsterdam.
The Hoxton, Amsterdam has unveiled a refreshed look across its Herengracht property, marking ten years since the hotel opened at the historic canal location and introducing a series of changes to its public spaces, food and beverage operation and accommodation.
The announcement, published by Breaking Travel News on October 8, 2026, presents the refurbishment as a new chapter for the hotel while maintaining the role its Amsterdam property has developed within the surrounding neighbourhood.
The redesign covers the hotel’s five historic canal houses and includes a completely reworked Lotti’s Bar, updated lobby areas, changes to Lotti’s Restaurant, a transformed Apartment space and refreshed meeting and events rooms.
The hotel has also introduced five Signature Rooms, each designed around individual characteristics and features associated with the historic building.
What has changed at The Hoxton, Amsterdam after ten years?
According to the report published by Breaking Travel News, The Hoxton, Amsterdam has refreshed its interiors after a decade on the Herengracht, with the changes extending beyond a single area of the property.
The redesign encompasses the ground floor, meeting and events spaces and several of the hotel’s key social areas. The central focus is Lotti’s Bar, which has undergone a substantial redesign intended to support its use throughout different parts of the day.
The changes come during The Hoxton’s 20th anniversary year. The Amsterdam property is marking its own ten-year presence on the Herengracht at the same time.
The hotel described the redesign as a way of starting a new chapter while retaining the qualities that have made the property a destination for local residents, visitors and hotel guests.
The positioning of the refreshed property continues to centre on flexibility. The hotel describes its spaces as places where people can have coffee, eat lunch or dinner, meet for drinks, work during the afternoon or stay overnight.
How has AIME Studios redesigned Lotti’s Bar?
Breaking Travel News reports that AIME Studios undertook the redesign, drawing on Dutch craftsmanship, mid-century design and the geometric influence of the De Stijl movement.
Lotti’s Bar is at the centre of the new design.
The updated space uses stained oak and polished nickel, alongside bentwood chairs and rosso marble. New seating facing the canal has also been introduced, providing additional places for visitors to sit while overlooking the Herengracht.
The design is intended to allow the bar to function across the day rather than being primarily an evening destination.
The wider lobby has also been updated. According to the supplied report, cosy tactile fabrics, new booth seating and vintage ceramics have been introduced to reinforce a residential atmosphere.
Lotti’s Restaurant has likewise received updates, with the changes intended to create a more intimate dining environment.
The approach combines new design elements with the existing architectural character of the historic canal houses rather than presenting the refurbishment as a complete departure from the property’s previous identity.
What changes have been made to The Apartment and meeting spaces?
The report states that The Apartment, located towards the back of the lobby, has also been transformed as part of the refurbishment.
Its communal pantry and courtyard now feature terracotta tiles, oak joinery and Bianco marble.
These materials have been combined with mid-century-inspired bamboo furniture, planting and sheer drapery.
The meeting rooms have also been refreshed. Their changes include new lighting, geometric rugs and artwork curated by Amsterdam’s Bijou Gallery.
The refurbishment has also incorporated an element of reuse. Existing pieces have been reused and reupholstered wherever possible, according to the hotel’s announcement.
Locally produced elements have been added alongside those retained items. These include bespoke tiles made by Amsterdam-based Palet.
The combination of existing pieces, reused materials and locally made details forms part of the design approach presented for the updated hotel.
How is Lotti’s Bar expanding its daytime offering?
According to Breaking Travel News, The Hoxton has partnered with Amsterdam favourite Uncommon to introduce a broader daytime selection at Lotti’s.
The new offering includes pastries and specialty coffee, as well as functional drinks and straightforward daytime food.
The expansion changes the role of Lotti’s within the hotel’s daily operation. Rather than focusing mainly on its evening service, the bar is being presented as a destination from the morning onwards.
The hotel’s stated aim is for Lotti’s to work as a place for someone stopping for coffee, spending several hours working on a laptop, meeting a friend or remaining in the space throughout the day.
The transition from morning to evening is intended to be gradual.
As the day progresses, coffee is replaced by cocktails, the lighting changes and the venue moves towards its evening format. Drinks, dinner and DJs then form part of the nighttime offering.
This means the refreshed Lotti’s is being positioned as a space with different functions at different times rather than as a venue serving one particular part of the day.
What are the five new Signature Rooms at The Hoxton, Amsterdam?
The refurbishment also coincides with the launch of five newly redesigned Signature Rooms, each intended to have its own character and design.
The five rooms had previously stood apart from the hotel’s other accommodation because of their individual stories and one-off features. The new work has reimagined those rooms while retaining their distinctive identities.
Each Signature Room includes a selection of additional amenities.
The hotel lists Yumeko bathrobes, a Smeg mini fridge, House of Nobilique games, a vinyl turntable and a Dyson hairdryer among the features provided.
The rooms also incorporate elements connected to Amsterdam and the building’s history.
One of the rooms was formerly the bedroom of an Amsterdam mayor and retains original 17th-century details. Another has a private courtyard terrace, while another has a private entrance leading directly from the canal-house steps.
The result is five rooms with different configurations and historical or architectural characteristics.
The hotel describes them as five different stays within the same property, with the individual design intended to provide reasons for guests to experience more than one of the rooms over time.
Why is the hotel retaining historic and locally made elements?
The supplied report indicates that the redesign seeks to combine contemporary changes with the existing character of the Amsterdam property.
The Hoxton, Amsterdam occupies five historic canal houses on the Herengracht. Rather than replacing the property’s identity entirely, the refurbishment incorporates elements associated with its existing surroundings and architecture.
Dutch craftsmanship forms one of the main influences identified by AIME Studios.
The design also draws from mid-century interiors and the geometric principles associated with the De Stijl movement, an important Dutch artistic and design movement.
The use of locally made details further connects the updated interiors with Amsterdam.
Palet, an Amsterdam-based company, has supplied bespoke tiles, while artwork in the meeting rooms has been curated by Amsterdam’s Bijou Gallery.
The reuse and reupholstering of existing pieces is another notable element of the project. The hotel said these pieces were retained wherever possible rather than being entirely replaced.
How does the redesign fit into The Hoxton’s 20th anniversary year?
The refurbishment comes during The Hoxton’s 20th anniversary year, giving the Amsterdam project a wider significance within the brand’s current development.
For the Amsterdam hotel, the milestone also marks ten years since it established itself on the Herengracht.
The hotel has used the anniversary period to refresh both its physical environment and aspects of its hospitality offering.
The changes involve accommodation, food and drink, work and meeting spaces and the public areas used by local visitors.
Rather than focusing solely on overnight guests, the updated concept continues to emphasise the relationship between the hotel and its surrounding neighbourhood.
The daytime expansion of Lotti’s is particularly relevant to this approach because it provides another reason for people who are not staying at the hotel to use the property.
What does the refurbishment mean for the next decade of The Hoxton, Amsterdam?
The changes represent the beginning of what the hotel describes as its next decade on the Herengracht.
The property remains located within the same five canal houses, while the interiors and services have been adjusted to introduce new uses and updated design.
The refreshed spaces provide several distinct functions.
Guests and visitors can use Lotti’s for coffee and daytime work before returning later for drinks, food and entertainment. The Apartment and meeting rooms provide additional spaces for communal use and events, while the Signature Rooms extend the redesign into the accommodation side of the property.
The approach therefore combines an interior refurbishment with changes to how different parts of the hotel are used throughout the day.
The hotel has also retained its emphasis on individual character. This is particularly evident in the five Signature Rooms, where the differences between the spaces are part of their appeal.
What is the background to The Hoxton, Amsterdam’s redevelopment?
The Hoxton, Amsterdam has spent the past decade operating from five historic canal houses on the Herengracht.
Over that period, the property has developed as a hotel as well as a venue for food, drinks, meetings, work and social activity.
The current refurbishment is taking place in The Hoxton’s 20th anniversary year and marks the Amsterdam property’s tenth year on the canal.
The redesign was undertaken by AIME Studios and uses several design references, including Dutch craftsmanship, mid-century design and De Stijl-inspired geometry.
The project also includes collaborations with Amsterdam-based businesses and designers. Uncommon is involved in the expanded daytime food and beverage offering, while Palet has supplied bespoke tiles and Bijou Gallery curated artwork for the meeting rooms.
The hotel has stated that existing pieces were reused and reupholstered wherever possible during the refurbishment.
The new Signature Rooms add another element to the redevelopment, with five individually designed rooms retaining distinctive historical and architectural features.
What could the redesign mean for visitors and Amsterdam’s hotel market?
The immediate effect of the changes is likely to be felt by guests staying at The Hoxton, Amsterdam and by local visitors who use its restaurants, bar and communal areas.
For hotel guests, the redesigned rooms provide updated interiors and additional amenities, while the five Signature Rooms offer accommodation with different layouts and historical characteristics.
For local visitors, the broader Lotti’s daytime programme creates an additional reason to use the property during morning and afternoon hours.
The emphasis on coffee, pastries, daytime food and work-friendly space could also increase the period during which the hotel’s public areas are used.
The hotel is simultaneously maintaining its evening offer, with cocktails, dinner and DJs continuing as part of Lotti’s nighttime operation.
The refurbishment therefore affects both accommodation and the hotel’s wider role as a hospitality venue.
Prediction: How could the changes affect hotel guests and visitors to Amsterdam?
For hotel guests and visitors to Amsterdam, the refurbishment could provide a broader range of reasons to use The Hoxton, Amsterdam beyond an overnight stay.
The five Signature Rooms may appeal particularly to travellers seeking accommodation with individual historical or architectural features, while the redesigned common areas provide updated spaces for dining, meetings and socialising.
The expanded daytime offer at Lotti’s could also make the property more relevant to visitors who are not staying at the hotel, particularly those looking for coffee, food or a place to work during the day.
