The Xbox One X is doing incredibly well – at least, that's what we can infer if an industry analyst working with NPD has to say.
The Xbox One X – the most powerful console on the market right now – launched late last year, and though Microsoft doesn't make a habit of sharing sales figures, NPD is one group that tracks the data, and one of its analysts has recently lifted the lid on the console's performance.
Mat Piscatella, an industry analyst with NPD, noted that the Xbox One X "performed phenomenally" throughout 2018, and represents a pleasing success story for Microsoft.
"Xbox One sales show the highest growth of the three major hardware platforms in the U.S. this year, and the Xbox One, in particular,r has been performing phenomenally," writes Piscatella.
"Year-over-year growth like this at this point in the cycle has never been seen before, driven by the launch of the Xbox One X and new content delivery efforts. It's a mid-generation turnaround the market's never seen before. This qualifies as phenomenal, even if not market-leading."
It's good news for Microsoft, then: the Xbox One X was always a bit of a gamble thanks to its status as a premium mid-generation hardware refresh, but thanks to its status as the most powerful, 4k-capable console out there, the gambit paid off.
With games like Red Dead Redemption 2 performing notably better on Microsoft's powerful console, it's no wonder sales of the machine are 'phenomenal'.
Microsoft may have a long way to go before it catches up with Sony's frankly meteoric sales this generation, but we reckon the software and hardware giant has a good chance at giving Sony a run for its money as we approach the end of this generation.