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SINGAPORE – Who will be the next global sensation in K-pop? It may be hard to predict as the fiercely competitive South Korean music industry debuts dozens of boy bands and girl groups annually, but Ms Kim Yeon-jeong has a good guess, with data to back it up.

The head of global K-pop partnerships at social media giant Twitter says in a Zoom video call with The Straits Times from Seoul that she has her eye on the eight-piece boy band Stray Kids.

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