The multimedia messaging app Snapchat said it will stop promoting U.S. President Donald Trumps account to other users because of the threats he has made on other social media platforms about unleashing violence against protesters.

The decision, which the company made over the weekend and announced Wednesday, may be one of the strongest stances yet from a social media company as the industry grapples with how to handle incendiary remarks from the countrys most powerful leader.

Snaps action is notably stronger and more sweeping than the fact-checking and warning labels Twitter slapped on Trumps account last week, especially because Snap is reacting to statements the president has made elsewhere. And it comes from a platform that is popular among millennials and other young users.

“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” the company said in a statement. The action applies to Snaps “Discover” feature, a curated section of the app that allows people to find the accounts of celebrities, news organizations and other prominent users.

“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America,” the company continued.

No other platform has taken action based on Trumps rhetoric elsewhere online. Twitter, for instance, labeled one of his tweets as “glorifying violence” for containing the phrase “when the looting starts, the shooting starts,” and before that it placed fact-checking notices on two of his tweets alleging widespread fraud in mail-in voting.

Facebook, in contrast, has declined to take any action on the same words posted to its platform.

Snap made its decision after a tweet on Saturday in which the president remarked, in part, that any demonstrators who intruded onto the White House grounds would be “greeted with the most vicRead More – Source

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