Piers Morgan has had another stab at Little Mix after insisting he would never feature the girl band on his Life Stories show because theyre not big enough.
The TV host had the former X Factor winners, Ariana Grande and her mother and even Ellen Degeneres coming after him last week after claiming Jesy Nelson and her bandmates were using sex to sell their new album, LM5.
Addressing the backlash on Good Morning Britain on Monday, it seemed as though Piers wasnt quite ready to quash the feud as he vowed to never interview Little Mix on ITV chat show Life Stories because theyre not famous enough – despite being one of the most successful girl bands in the UK.
Discussing a poll GMB ran last week which asked viewers to vote on whether Piers is always right – and found that 75 per cent of the 150,000 surveyed thought not – host Ben Shephard said: The great news is that Perrie Edwards of Little Mix fame is back on board.
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The show then switched to a clip of the Black Magic singer speaking to Capital FM radio, in which she declared: I love watching Piers Morgan because he makes people cry and he gets the dirt from them but Simon Cowell is such a ledge.
Yeah well, there you go, Piers said triumphantly.
So they pretend to hate me, but they love me. Shes talking about Life Stories I think where I get into the weeds of peoples lives and tears and emotions flow.
Anyway, they wont be on Life Stories because theyre not big enough Im afraid, sorry Perrie.
Looking bemused, co-host Susannah Ried replied: Erm, theyre pretty big.
Theyve got more followers than you on Twitter, Piers, and as we all know that is a genuine, authentic mark of support.
Piers comments about Little Mixs Jesy Nelson didnt just cause a stir among mixers, but started a global war of words.
Following a series of slurs, which saw Jesy branding Piers a silly twat and he labelling her grim and cheap, Arianas mum Joan waded into the argument and blasted Piers for his comments.
Honestly what is wrong with you @piersmorgan ? Didnt your mother ever teach you, if you have nothing nice to say, dont say it! Joan fumed.
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You came for @TheEllenShow yesterday which was disgraceful, she is an angel. @LittleMix today, did you ever hear of paying homage? And..well never mind.
Hitting back, he replied: Hi Joan, my mother taught me to speak my mind & never be afraid to express honestly held opinion.
Ellens a hypocrite – and as for Little Mix, Id just prefer they use their talent to sell records rather than their nudity. As your own daughter does…!
The Thank U, Next singer also had her say, insisting women can be talented and sexual.
Ellen is an incredible & kind human being.. I use my talent AND my sexuality all the time because I choose to, she tweeted.
Women can be sexual AND talented. Naked and dignified. Its OUR choice. & we will keep fighting til people understand. I say this w all due respect but thank u, next.
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Reflecting on the feud, Piers said he was surprised at how his comments had gone viral and bemoaned the celebrities piling into him.
One of them called me a silly bleep and then Ariana Grandes mum piped up on Twitter whacking me, then Ariana Grande piles into me, then Ellen Degeneres piles in, he said.
Theyre all piling into me.
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Good Morning Britain returns 6am on ITV.
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