Fashion designer Tory Burch has urged her famous friends to encourage mask-wearing among their fans as the habit becomes increasingly politicised in the United States.

With the hashtag #WearADamnMask, the 54-year-old designer wrote in an Instagram post of herself wearing a mask: "#WearaDamnMask because (it is) not a political issue, it is an issue of saving lives.

"#WearaDamnMask because it is the only way to keep our most vulnerable safe and the only way to get our economy back on track."

The Covid-19 pandemic has hit America hard. Even as the country is taking steps to reopen its economy, infections rate have continued to climb and some Americans have vehemently refused to wear a mask, believing that having to do so infringes on their rights.

Burch tagged her famous friends such as actress-producer Mindy Kaling, actress Kerry Washington and celebrity stylist Brad Goreski to join her in posting masked selfies to spread the message.

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