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They have a cult brand and more than 800,000 Instagram followers, but co-founders of skincare label Glow Recipe Sarah Lee and Christine Chang still remember their humble beginnings – standing in line to audition for an American business reality television show in 2015.

They had answered an open call in New York City for Shark Tank (2009 to present), which invites start-ups to pitch their businesses to a panel of investors called Sharks. Then, Glow Recipe was an online marketplace curating K-beauty brands and skincare education for the American market.

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