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SINGAPORE – On a Saturday morning in March, Sonja Piontek and Joanne Flinn challenged themselves to publish Amazon bestsellers in just one week.

Piontek, 43, a motivational speaker and chief executive of luxury travel agency Sonnenkind, had been facing weeks of "practically zero revenue" and wanted to accomplish something inspiring during this downtime.

It was a tight deadline – even for two writers with several non-fiction titles under their belts – but they completed their first drafts within 48 hours. Both Ms Piontek and Ms Flinn, 54, an Australian who is the chief executive officer of business consultancy Unicorning, are based in Singapore.

Their e-books were launched on Amazon just a week after they had started.

Ms Piontek says her book, UltraCreativity – The Experiment, is a kind of testimony.

During her talks, she often refers to "UltraCreativity" as a concept which "unleashes the mind's full potential", through steps like playing to one's existing strengths.

She put this into practice while writing. She says: "I was so familiar with the topic, my greatest challenge was that my fingers just weren't fast enough."

Ms Flinn in turn "distilled" her 30 years of experience in business management into the book Karma: How To Stay Calm And Productive Through Coronavirus To The Recovery. She says the most important thing she learnt was to always practise kindness and hopes to "create some good" with her book.

UltraCreativity has sold just under 400 copies, while Karma has sold more than 150.

UltraCreativity – The Experiment by Sonja Piontek has sold just under 400 copies. PHOTOS: SONNENKIND, COURTESY OF SONJA PIONTEK

Like the duo, many are using the downtime during the coronavirus outbreak to come up with their own books.

In fact, Ms Piontek inspired fellow motivational speaker Uma Rudd Chia to write her own e-book.

In 10 Things Brands Could Do To Survive A Crisis, Mrs Chia, 44, shares insights from her 18 years in branding and advertising.

She completed her draft in just three days, in between juggling a full-time job as the creative director of public relations firm Weber Shandwick and caring for two children aged 11 and nine. Since April 10, she has sold more than 3,000 copies at $1.44 each.


In 10 Things Brands Could Do To Survive A Crisis, Mrs Chia, 44, shares insights from her 18 years in branding and advertising. PHOTOS: AMAZON.COM, KEYON GUO

Meanwhile, some parents and educators have published books to help children make sense of the coronavirus outbreak.

One such book, Covid-19 For Kids, is a "family effort" led by Mr Elvin Too, 40, and his wife Catherine Cheung, 39.

Neither have a background in publishing or education – Mr Too works in telecommunications, while Ms Cheung is a management consultant – but they enjoy reading to their children Evan, three, and Claire, 18 months.

Since the end of January, they have spent so much time making up rhymes for the story together, Evan has "pretty much memorised all the words", says the couple.

The book's "colourful and soothing" illustrations are by Britain-based freelance artist Christy Johnson, whom the couple approached on online marketplace Fiverr.

With funding from non-profit organisation The Majurity Trust, Covid-19 For Kids was published early last month.

Though the e-book is free, physical copies are available at $5 each, with all proceeds going to The Courage Fund. To date, they have raised about $2,600.

On May 4, a group of 27 Catholic Junior College alumni published C Is For Coronavirus, an alphabet book to help parents explain unfamiliar words like "isolation" or "asymRead More – Source

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