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  • Sports Interactive Studio Director Miles Jacobson holds the new packaging in a video alongside Spanish footballer Hector Bellerin.
  • A brief side view of the packaging shows the thickness and the sleeve for holding an instruction booklet (printed on recycled paper, of course).
  • The new cardboard packaging is almost identical in size to a standard DVD case.

Sega and Sports Interactive have announced that Football Manager 2020 will be sold in new eco-friendly package that uses much less plastic, and they're pushing for the rest of the entertainment industry to follow suit.

The new packaging replaces the now-standard plastic DVD case used for most game discs with a folded, reinforced cardboard sleeve made of 100% recycled fiber. The shrinkwrap surrounding that package has also been replaced with a low-density LDPE polyethylene that's highly recyclable. Even the ink on the cardboard has been changed out for a vegetable-and-water-based version (so it's technically vegan if you're desperate for a snack).

The new packaging does cost a bit more to produce—about 20 (British) cents per unit (or 30 percent), according to an open letter from Sports Interactive Studio Director Miles Jacobson. But those costs are somewhat offset by reduced shipping and destruction costs for excess units, he added. And as Spanish footballer Hector Bellerin says in a video accompanying the letter, "if there's no Earth there's no money to spend."

All told, Jacobson says the new packaging will save 55 grams of plastic per unit, or 20 tonnes across a print run of over 350,000. That's an extremely tiny dent in the estimated 335 million tonnes of plastic that is produced annually worldwide. But Jacobson hopes it could add up to a sizable dent if the entire industry follows suit for the tens of millions of discs it produces each year (even as digital game downloads become more and more popular).

"We're not the biggest game in the world," Jacobson said. "Imagine what happens if every other game, every film company, every music company switches to this packaging… So Im throwing down the gauntlet here to ALL entertainment companies who use plastic for their Blu Ray, DVDRead More – Source

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