The British man who designed the iPhone, iPod and Mac is leaving Apple after nearly three decades, saying it is a "natural" time to go.
Chief design officer Sir Jonathan Ive – known widely as Jony Ive – will leave later this year to start his own design firm.
But he will not cut his ties with the technology giant completely, as his new company will count Apple among its clients.
He told the Financial Times: "While I will not be an (Apple) employee, I will still be very involved – I hope for many, many years to come.
"This just seems like a natural and gentle time to make this change."
According to the paper, his new venture LoveFrom will launch fully in 2020 and Sir Jonathan will continue to work on wearable technology and healthcare, which are among Apple's strategic priorities.
"There are products that we have been working on for a number of years," he said, of his ongoing work at Apple.
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"I'm beyond excited that I get to continue working on those, and there are some new projects as well that I'll get to develop and contribute to."
Sir Jonathan was a close creative collaborator with co-founder Steve Jobs and his designs helped fuel Apple's rise to a $1trn company.
Apple's chief executive Tim Cook described Sir Jonathan's designs as "groundbreaking".
"Jony is a singular figure in the design world and his role in Apple's revival cannot be overstated, from 1998's groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has beRead More – Source