Love her or hate her, you cant deny that Kim Kardashian has the self-promotion thing perfected to a tee.
But we think she may have forgotten what she was trying to promote in her latest Instagram post.
The 37-year-old attempted to big up her KKW Beauty contouring products to her 116 million followers by applying her new contour singles on the floor of her dressing room.
Unfortunately, nobody could really see how well the make-up worked, as all focus was drawn to Kims designer thong.
The reality star threw it back to the days of underwear hiked up above Juicy Couture velour tracksuit waistbands – the noughties were really a rough time – by pulling her vintage Gucci thong above the waist of her neon skirt.
Nope, we dont know hygienic a vintage thong is *shudder* but were sure its been dry cleaned repeatedly.
It appears the thong – which features a big Gucci buckle holding the whole thing together – is from Tom Fords late 90s collection for the designer house; Ford sent models down the runway in similar underwear.
The designer pants go from anywhere between £180 and £500 on eBay – pretty pricey for second hand pants.
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Still, we have to commend Kim for being more extra than we ever thought possible.
While Bridget Jones-style pants came back into style after G-strings were considered passe, it looks like Kim is trying to bring the flimsy undies back.
The mum-of-three seemed to really, really want us to know how hard shes working on her famous booty, as she took to the beach in Miami in a ridiculously teeny pink thong and a crop top.
Kim is also trying to make head-to-toe neon happen – after matching her underwear and even her car to her fluorescent green top and skirt combo on the same holiday.
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