Kylie Jenner’s baby news eclipsed the biggest sporting night of the year on social media.
Many could be forgiven for thinking the Super Bowl would be the biggest media night of the year, but Kylie Jenner put paid to that.
While all eyes were on the Eagles taking on the New England Patriots, thumbs were all on the birth of baby Stormi, reacting to Kylie Jenner’s news more than that of the Super Bowl.
Insights provided by marketing technology and data science company, 4C Insights, who analysed social engagement and viewership data around Sunday’s events, showed that Kylie Jenner’s baby reveal received 1,616,427 social engagements, over half a million more than the runners up of this year’s Super Bowl – who received 1,073,672.
Kylie also stole Justin Timberlake’s thunder, as his performance scored 329,839 engagements less than Stormi’s arrival.
Thankfully, the Eagles did manage to claw some of the attention back, receiving just over 2m engagements and a sentiment of 90% – sentiment meaning positive interactions. This was where Kylie failed, receiving only 81% sentiment, meaning although her news was widely received, it wasn’t entirely well received.
Kylie’s probably done it again having revealed the name of the little babe on 6 February, although granted there was no big event to try and beat.
She revealed to fans she and Travis have named their baby Stormi in an Instagram post of the little girl holding her mum’s hand, sending Twitter into yet another frenzy as fans struggled to deal with her unusual choice of name.
Kris Jenner also shared the little girl’s name, telling her followers: ‘Meet my precious granddaughter Stormi! I love you endlessly.’